Effy is a leading global provider of business assurance technology. We focus on improving efficiency, correcting operational deficits and improving financials of our clients and partners.
We empower healthcare organizations to continuously process massive amounts of operational, clinical and financial data across the entire enterprise systems. EFFY powerful technology platform uses exception-based triggers to continuously monitor operations.
EFFY is backed by an experienced team with deep technological know-how along with senior-level healthcare expertise in hospital financial performance, admin operations, and clinical excellence.
Effy is headquartered in the US and has other offices in Portugal and an extensive worldwide partners network.
Meet The Team
José has more than 25 years of worldwide experience in information and communication technology and has always been an entrepreneur, leading the launch, growth and successful exit of technology companies in US and Europe.
Most recently, José served as a member of the executive board at WeDo Technologies, a global company he helped to launch in 2001 and where he served as President for the North American and Caribbean region.
WeDo Technologies was the developer of RAID, the core technology platform that EFFY brought to the healthcare market. At WeDo, José also launched and led the company´s healthcare business operation in the US and captured the first customers in the region.
With more than 25 years as CIO for multiple companies, John has an international career in information technology that includes 11 years of experience in the consumer marketplace followed by 14 years in the healthcare sector.
For healthcare organizations in both public and private sectors, John provided senior-level guidance and services for modeling as well as the creation and evolution of many healthcare units of different dimensions. In these business groups, he was responsible for the definition and implementation of the IT strategy, particularly regarding digital transformation. More recently, he has been focused on the trends impacting web development, virtualization and operational mobility in the healthcare domain.
Lisa Darsch, MS RN
Lisa’s experience as a registered nurse for the past 32 years helps EFFY get deeper insight into the healthcare needs of its clients by looking closely at financial impact and analysis in a variety of both clinical and business settings.
Lisa provides individualized insights and assessments into healthcare reimbursement and assists with project design for maximizing revenue recovery and loss prevention. Projects centering around value based purchasing initiatives and Medicare CORE diagnosis and specific areas of interest. Lisa holds a Master’s of Science in nursing administration from George Mason University in Fairfax, Virginia, as well as a master’s level certification in international health.
Senior Clinical Advisor &
Customer Relations Manager
Rebecca W. Crytser, MS RN
Becky Crytser is the creator and founder of Revenue Integrity PRN, LLC. Her mission is to be the bridge between your mission and your margin. Her combined years of experience as an ED nurse, Admin Director of Revenue Integrity, revenue integrity auditor, and a certified professional coder enables her to understand the ever-changing complex compliance and payer billing rules and optimize your revenue.
As part of a strategic partnership celebrated between EFFY and Revenue Integrity PRN, LLC, Becky is also Senior Clinical Advisor & Revenue Integrity Coordinator for EFFY. The partnership is driven by the moto “Revenue Assurance meets Revenue Integrity”, where expertise, big data tools and service come together, powered by RAID Healthcare.
Senior Clinical Advisor &
Revenue Integrity Coordinator
With more than 25 years’ experience in IT & Tech financial, administration, legal and people culture areas, Fernando was one of the Co-Founders of WeDo Technologies, the company that developed RAID® software.
Before joining Effy, Fernando held positions over the last 20 years as CFO, Board Member and Executive Committee Advisor at WeDo Technologies (acquired by Mobileum in 2019), at Optimus Telecom (now integrated in NOS Telecom operator) and at the Portuguese subsidiaries of Hewlett-Packard and Digital Equipment Corporation.
His broad professional skills, entrepreneur mindset and deep expertise in the areas of Finance, Strategy and Planning, M&A, Integration and Internationalization of companies, have contributed for the successful growth of several technology companies throughout his experienced career.
With more than 18 years of international experience in marketing and communication, Ana started her career as a designer, experience that makes her a hands-on and goal-oriented professional.
After her post-graduation in Communication Strategy and Media Relations, she engaged her career as a project manager and a corporate marketing and communication strategist and consultant. First in agencies in Portugal, Brazil and Angola, and afterwards has Marketing Manager in multinational companies in several business markets such as tourism, real estate, energy, oil and gas.
Her design thinking approach, along with her multisector experience, analytical and strategic mindset, focuses her in delivering problem solving marketing and communication strategies in any business area.
Head of Marketing & Communication
Pedro is a seasoned healthcare business analyst with an impressive track record for implementing projects aimed at optimizing hospital costs and services in the area of enterprise informatics.
He served as senior consultant at WeDo Technologies, a global leader in business assurance for telecom and communication services providers, where he managed projects and gained significant experience in healthcare, utilities, finance and telecom.
Pedro earned a degree in Computer Engineering from the Universidade Lusíada, Alcântara, a Diploma of Academic Merit as Best classified Computer Engineering student, and is a certified RAID System Integrator.
Head of Engineering & Delivery Services
Board of Advisors
With more than 35 years of experience as an entrepreneur and managing executives of global technology companies, Dave is a Strategic Business Advisor, University Professor and VC Investor that leads and inspires the next generation of US and EU business leaders.
By creating strategies for effective global impact, Dave continues to take companies to the next level of their life cycle and in the last years he has been involved in more than 15 transactions involving the purchase, sale, merger, or infusion of capital into companies. These transactions add to his record of accelerated revenue growth, successful capital infusions and outstanding company results.
As a guest lecturer at the MBA level, Dave has provided instruction at many European universities, including INSEAD in Fontainebleau, France, London Business School, England, IESE Business School in Barcelona, Spain, University of Chicago, USA, and UPC, PIMEC ESADE University in Barcelona, Spain. He has also presented at the Europe’s 500 Conference.
As a global leader and multicultural business mentor for high-growth technology companies, Dave is the Chairman of the Board of Advisors for Effy Healthcare.
Bruce is a Senior Managing Director in the Health Solutions segment with more than 40 years of experience in healthcare revenue cycle management, patient access, medical records, revenue strategies, and patient accounts.
He has significant management experience in system strategies and implementations and is a recognized reference for all aspects of the revenue cycle operations and the establishment of Central Business Offices.
He has designed and implemented systems and processes to maximize Revenue Cycle benefits and has held the title of Vice President of Revenue Cycle for three large IDN’s and was the Practice Unit leader for the Revenue Cycle and Finance Practice.
A fast-paced, high-energy and globally-oriented healthcare leader who creates results, John is a team player with high motivational skills, strong principles, and values, who empowers those around him to lead. Extensive experience in quickly finding solutions, and managing results from challenges originating from a variety of settings and variables.
He is credited with solutions that include managed care, integrated information and management systems, with the primary focus on quality, patient (client) centered, service and care. John has the extensive skill-set required to lead in today’s complex and diverse organizations. He is experienced in start-ups, restructuring, reinvention, and entrance and exit strategies for venture capitalists.
Careers at EFFY
If you share our passion to improve healthcare through technology, please get in touch.
This is your opportunity to become part of a global emerging company targeting customers and partners to help them improve the efficiency of patient centric healthcare practices.
Looking forward to hearing from you!
We are expanding our business and our team and
therefore always looking for the best people and professionals - the ones with the right skills and attitude - to lead the journey heading a valued-based healthcare for everyone.
We also believe that technology can have a big role and impact on healthcare, today and tomorrow, through the use of big data, machine learning, robotic process automation, artificial intelligence, and other key technology drivers.