Overview
Effy is a leading global provider of business assurance technology. We focus on improving efficiency, correcting operational deficits and improving financials of our clients and partners.
We empower healthcare organizations to continuously process massive amounts of operational, clinical and financial data across the entire enterprise systems. EFFY powerful technology platform uses exception-based triggers to continuously monitor operations.
EFFY is backed by an experienced team with deep technological know-how along with senior-level healthcare expertise in hospital financial performance, admin operations, and clinical excellence.
Effy is headquartered in the US and has other offices in Portugal and an extensive worldwide partners network.
Meet The Team
José Xavier
CEO
José has more than 25 years of worldwide experience in information and communication technology and has always been an entrepreneur, leading the launch, growth and successful exit of technology companies in US and Europe.
Most recently, José served as a member of the executive board at WeDo Technologies, a global company he helped to launch in 2001 and where he served as President for the North American and Caribbean region.
WeDo Technologies was the developer of RAID, the core technology platform that EFFY brought to the healthcare market. At WeDo, José also launched and led the company´s healthcare business operation in the US and captured the first customers in the region.
Fernando Videira
CFO
With more than 25 years’ experience in IT & Tech financial, administration, legal and people culture areas, Fernando was one of the Co-Founders of WeDo Technologies, the company that developed RAID® software.
Before joining Effy, Fernando held positions over the last 20 years as CFO, Board Member and Executive Committee Advisor at WeDo Technologies (acquired by Mobileum in 2019), at Optimus Telecom (now integrated in NOS Telecom operator) and at the Portuguese subsidiaries of Hewlett-Packard and Digital Equipment Corporation.
His broad professional skills, entrepreneur mindset and deep expertise in the areas of Finance, Strategy and Planning, M&A, Integration and Internationalization of companies, have contributed for the successful growth of several technology companies throughout his experienced career.
CFO
Lisa Darsch, MS RN
Senior Clinical Advisor &
Customer Relations Manager
Lisa’s experience as a registered nurse for the past 32 years helps EFFY get deeper insight into the healthcare needs of its clients by looking closely at financial impact and analysis in a variety of both clinical and business settings.
Lisa provides individualized insights and assessments into healthcare reimbursement and assists with project design for maximizing revenue recovery and loss prevention. Projects centering around value based purchasing initiatives and Medicare CORE diagnosis and specific areas of interest. Lisa holds a Master’s of Science in nursing administration from George Mason University in Fairfax, Virginia, as well as a master’s level certification in international health.
Rebecca W. Crytser, MS RN
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Senior Clinical Advisor &
Revenue Integrity Coordinator
Becky Crytser is the creator and founder of Revenue Integrity PRN, LLC. Her mission is to be the bridge between your mission and your margin. Her combined years of experience as an ED nurse, Admin Director of Revenue Integrity, revenue integrity auditor, and a certified professional coder enables her to understand the ever-changing complex compliance and payer billing rules and optimize your revenue.
As part of a strategic partnership celebrated between EFFY and Revenue Integrity PRN, LLC, Becky is also Senior Clinical Advisor & Revenue Integrity Coordinator for EFFY. The partnership is driven by the moto “Revenue Assurance meets Revenue Integrity”, where expertise, big data tools and service come together, powered by RAID Healthcare.
Ana Elias
Chief Marketing Officer &
Sales Operations
With more than 20 years of international experience in marketing and communication, Ana started her career as a designer, experience that makes her a hands-on and goal-oriented professional.
After her post-graduation in Communication Strategy and Media Relations, she engaged her career as a project manager and a corporate marketing and communication strategist and consultant. First in agencies in Portugal, Brazil and Angola, and afterwards has Marketing Manager in multinational companies in several business markets such as tourism, real estate, energy, oil and gas.
Her design thinking approach, along with her multisector experience, analytical and strategic mindset, focuses her in delivering problem solving marketing and communication strategies in any business area.
Pedro Oliveira
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Chief of Product Officer
Pedro is a seasoned healthcare business analyst with an impressive track record for implementing projects aimed at optimizing hospital costs and services in the area of enterprise informatics.
He served as senior consultant at WeDo Technologies, a global leader in business assurance for telecom and communication services providers, where he managed projects and gained significant experience in healthcare, utilities, finance and telecom.
Pedro earned a degree in Computer Engineering from the Universidade Lusíada, Alcântara, a Diploma of Academic Merit as Best classified Computer Engineering student, and is a certified RAID System Integrator.
John Nanclares
VP Europe & LATAM
With more than 25 years as CIO for multiple companies, John has an international career in information technology that includes 11 years of experience in the consumer marketplace followed by 14 years in the healthcare sector.
For healthcare organizations in both public and private sectors, John provided senior-level guidance and services for modeling as well as the creation and evolution of many healthcare units of different dimensions. In these business groups, he was responsible for the definition and implementation of the IT strategy, particularly regarding digital transformation. More recently, he has been focused on the trends impacting web development, virtualization and operational mobility in the healthcare domain.
As Vice President of Middle East & Africa, Hythem drives strategic growth, business transformation, and operational excellence in the region across diverse industries, including telecom, healthcare, finance, retail, utilities, and logistics. With a strong foundation in risk, revenue assurance, fraud management, and digital transformation, his focus is on enhancing business resilience, optimizing delivery frameworks, and unlocking new revenue streams.
Committed to empower teams, foster innovation, and driving strategic partnerships that contribute to sustainable business success. Passionate about building high-performing teams, streamlining operations, and implementing data-driven strategies that ensure efficiency, profitability, and long-term impact.
By leveraging a forward-thinking approach to market expansion, operational risk management, and service excellence, he’s committed to deliver value, drive organizational growth, and maintaine a competitive edge in an ever-evolving business landscape.
Hythem ElRakaybi
VP Middle East & Africa
Careers at EFFY
If you share our passion to improve healthcare through technology, please get in touch.
This is your opportunity to become part of a global emerging company targeting customers and partners to help them improve the efficiency of patient centric healthcare practices.
Looking forward to hearing from you!
We are expanding our business and our team and
therefore always looking for the best people and professionals - the ones with the right skills and attitude - to lead the journey heading a valued-based healthcare for everyone.
We also believe that technology can have a big role and impact on healthcare, today and tomorrow, through the use of big data, machine learning, robotic process automation, artificial intelligence, and other key technology drivers.
